Last Sunday Han Cholo celebrated the release of its new collection at the famous Drai’s Hollywood. The crew at HC and truckload of cool cats party’d til the wee hours poolside at the ultra hip club above the W Hollywood. There’s nothing quite like a party on a Sunday to start your week.
Inspired by a number of years living in NYC, Gavin and Marika Ward recently launched online store, the aptly named BleeckerSt.com. Specialising in American menswear with a focus on independent brands and garments not available in Australia, the duo are committed to bringing a little bit of NYCstyle down under.
We spoke to owner Gavin about New York, the motivation behind the store and some of his favourite pieces.
What was the motivation behind creating BleeckerSt.com? We love that New Yorkers have a style unto themselves. They don’t try to be cool, they just are. We created BleeckerSt.com; to share the big city’s brash attitude and offer an alternative to the mass- produced ‘designer’ shit in your neighbourhood.
Who are the brains behind the store? Behind BleeckerSt.com is myself, Gavin Ward, and my creative advertising background, Marika Ward and her men’s fashion design and buying background and Ace, our French fashionisto Bulldog, possibly the laziest dog on the planet. Together we have more than ten years of experience within the Australian and International advertising and fashion industries.
What kind of things do you look for in terms of the brands you stock? We like quintessential US designers with attitude, unique products and individual style. We could bore you with fashion jargon, but instead let’s just say it like it is: Our customer wants something different and it’s got to represent them without having their name on it.
What are some of your favourite items in the store currently? There’s a couple: the limited edition ‘Numbered’ Kicks by Stampd’ LA |05|, set to become a major collector’s item, along with the =Joy Rich ‘Denim Varsity Jacket’ |02|, a New York staple. Also Joy Rich’s ‘Wild Shorts’ |04| because of their mashed up 90’s print, and Han Cholo’s ‘Cover Fire Pendant’ |01| because it takes us back to childhood playing with army men. And of course, the taped LIVE ‘Class President Shirt’ |03| because of its clean lines and perfect fit, it’s also our in-house label.
How did you source the brands? Working in fashion and advertising in New York meant we met most of the people behind the brands prior to our launch. We are lucky to have personal relationships with many of them, and we still spend a few months out of the year there, so we get to work closely with everyone! We make sure Aussie guys have access to the latest styles and trends at the same time they hit the streets of New York.
To kick off the new season, BleeckerSt.com is offering an exclusive discount to ACCLAIM readers. Just enter the code ACCLAIM at checkout to get 10% off all stock until the end of September, 2010.
BleeckerSt.com brings some NYC (and Han Cholo) down unda!
BleeckerSt.com encompasses four of my favourite things: New York style, Australian guys, French bulldogs, and of course, Han Cholo. This online retailer is based in Melbourne, Australia’s fashion hub, and caters solely to Aussie blokes who want unique NYC style without leaving the continent. It was inspired by founders Gavin and Marika Ward’s life in New York and their design and advertising experience in Australia, as well as their French “fashionisto” bulldog, Ace. Check out Acclaim magazine’s feature on Bleecker St., which features Gavin’s favourite items on their website- including the Han Cholo cover fire pendant. BleeckerSt.com is currently the only place you can purchase Han Cholo in Oz, but we’re working on expanding our Aussie fanbase to include both lads and ladies…stay tuned!